»viktor&rolf«

Coolchic Blog wrote:
Forget all rumours about Prada... Yesterday's press release from H&M announced that Viktor and Rolf are the next designers in line of the third exclusive designer range for H&M. Considering the duo?s specific love for couture, this collaboration is by far the most exciting one H&M are about to embark. Previously we've seen the opening of Stella McCartney and Karl Lagerfeld sell out in less than minutes. H&M, available in High Streets in Europe, North America and soon the Middle East, are delighted about the announcement. ?We really admire Viktor Horsting and Rolf Snoeren and are fascinated by their unique way of working with design, combining their artistic talent with great craftsmanship," says H&M's head of design, Margareta van den Bosch. "We look forward to offering our customers a collection by these extraordinary designers."

Yahoo News wrote:
[...] Viktor & Rolf will design a collection of women's and men's wear for the autumn 2006 season to be produced and distributed by H&M.
Famed for their high-concept fashion shows and eccentric take on classical tailoring, Viktor & Rolf will give a further twist to H&M?s partnerships with leading fashion
[...] "If haute couture is the most sublime form of fashion, then H&M is fashion at its most democratic. Our roots are based in couture. It's the heart and soul of our work. But we also love to play with opposites: transformation is a key element of our signature style. For us, fashion is an antidote to reality. It's a great opportunity to communicate our vision with such a large audience of H&M devotees," Horsting and Snoeren said in a statement.
[...] "We really admire both Viktor and Rolf and are fascinated by their unique way of working with design, combining their artistic talent with great craftsmanship. We look forward to offering our customers a collection by these extraordinary designers," says H&M's head of design Margareta van den Bosch.
H&M has more than 50,000 employees and around 1,200 stores in 22 countries, i.e. in fashion terms, it's a behemoth.