»mac«

In the third issue of Forrester Magazine Harris Collingwood, a researcher at Forrester, writes about Apple and five reasons for their coolness. Quiet interesting and kind of guideline for everybody who wants to be cool.

Here are the first four:

1. Great Products
No doubt: the products by Apple are great. Some products (as the Cube or the Newton) are even too great. But for the public image these products prove: Apple always works hard, just to get the best.

2. Decide on your Story, then stick to it
Since the »1984« ad, Apple consistently has claimed to be different from the other impersonal computer companies. Repetition pays. Apple's story has firmly established itself in the minds of the press. Say what you are. Stick to it, again and again.

3. Choose your friends well
Apple always did a good job in choosing »friends«. For example Bono saying the iPod is »the most beautiful object art in the music since the Electric Guitar«. Or Carrie in »Sex & the City« who constantly uses her Powerbook for writing her column.

4. Choose your enemies better
Apple's 2,5 percent market share looks less like a sign of weakness and more like an emblem of virtue. It has always been persistent against the big enemies, first IBM in the 80s and Microsoft in the 90s.

Read the article

Various rumors sources around the web report, that the new iBooks with Intel processors are almost there: they could be introduced in January at MacWorld SanFrancisco.

1. iBook 13,3'' widescreen
The iBooks have been updated in July 2005, so they have to get an update very soon. Hopefully it's time for the first Intel-based Apple Computer.

2. Intel powered Mac Mini with Frontrow
Would be very nice for the livingroom. The best would be a combination of the Mac Media Center with new Cinema Display.

3. 42'' and 50'' Cinema Displays
Have you ever seen the 30'' Cinema Display? And now imagine: 50 f***ing inches. I'm completlely sure, I will never have enough money to own one, but the imagination is already enough to begin drooling.



One more thing? iLife '06, iPod G5, Airport Express video streaming... We will see.

Unfortunally there won't be a live coverage as Quicktime stream, but I recommend Engadget or Macrumors who both gonna have excellent text coverages.

According to Think Secret, Apple plans to launch a service for streaming video. The heart of the system will be a new Mac Mini (possibly with Intel proecessor?) and a pimped Frontrow software. Video will be downloadable to the iDisk and the iPod Video only.



[via Think Secret]

Auf MacEssential hab ich jetzt einen kleinen Artikel gelesen der Benchmarks aus 6 Jahren Mac Geschichte zusammenfasst und vergleicht.

Bitteschön

Mac OS X hat nun auch ein integriertes CVS. Für interne Arbeiten an grösseren Projekten sicher lohnenswert mal, drüber zu schauen: Version Control with CVS on Mac OS X.

Coverbuddy adds a remote control for iTunes to your PSP (and any other web-enabled device).

Heute stellt Apple die Public Beta von Boot Camp vor: Boot Camp ist eine Dual Boot-Software die in Mac OS X 10.5 (Leopard) eingeschlossen sein wird.

Um die Public Beta testen zu können, benötigt man das aktuelle Mac OS X 10.4.6 und einen Intel Mac.

What's new in the world wide map world?



First of all Microsofts Virtual Earth is now called Windows Live Local and inlcudes an incredible amount of new images, that are isometrically projected. You can now fly like a bird over New York, New York.

2nd: Google is developing a beta version of its fascinating Google Earth geographical satellite imagery and mapping application for Apple Computer's Mac OS X operating system, sources tell AppleInsider.

UPDATE: Get the beta here!

And last, but not least:



A9.com developed new technology to very efficiently capture photographs of places along public streets using trucks equipped with digital cameras, and GPS. In many areas you can see images on both sides of the street and virtually walk up and down the street. So, lets walk by the Broadway.

Macintouch published this Report on the reliability of Apple laptop computers.
The report encompasses 41 Powerbook and iBook models over 7 1/2 years. All of these models are capable to run Mac OS X.

http://www.macintouch.com/reliability/laptops.html