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chapter nine: Situation - Culture's Building Block

Published on Thursday, 12. October 2006, 20:44.
About: situational frame, culture examples, language, edward t. hall, context
Situational frames are the smallest unit which can be observed in culture. They are common settings and situations such as greeting, working, eating, bargaining, fighting, governing, making love, going to school, cooking, hanging out, ... (cp. p.129). They are made up of different components: linguistic, kinetic, temporal, social, material, .... Some of these components can be learned, especially what Hall calls the situational dialect. A situational dialect would be how to order or behave in a restaurant: "a few properly placed words will do" (p.132)
  • to facilitate and simplify things and
  • to identify the speaker as someone who knows how to work the system and thus as someone who belongs.
Being given the proper expressions, like a condensed code puts the respective individual in high-context.

Hall applies the concept of situational frames not only to cross-cultural encounters. Basically all situations in life are surrounded by a frame of appropriate language and following consequences as well. Hall gives the example of Rosenhan and his group. For the purpose of research they submitted themselves to mental hospitals saying that they heard voices. Once they entered the hospital all their actions were regarded to prove or go in accordance with their insanity.

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further to chapter ten and eleven

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